Authentic Trust: An Often Missing yet Necessary Ingredient for Extraordinary Accomplishment

We propose that most commonly the “air we breathe” and the “water we swim in” in the business world is cordial hypocrisy. We borrowed this term from Dr. Fernando Flores - a renowned Chilean philosopher and entrepreneur known for his influential work in business management, organizational development, and the philosophy of communication and trust.

Very simply, cordial hypocrisy is the pretense of trust on top of distrust. It includes the overwhelming transactional, competitive, survival nature of much of the world of business. In such a world distrust often seems to be a necessary and smart move. Moreover, to pretend I'm not as distrustful as I actually am, is…

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Jeff Willmore
The World of Being in Business - a.k.a.: The Forcefield

I invite you to consider that when you step into the world of business - either as an owner or employee - that you step into a forcefield. (The definition of forcefield: an invisible barrier of exerted strength.)

By its very nature, a forcefield is relentless, never-stopping, never-ending, insistent, AND most of all, invisible.

We call this The Forcefield of Business (and each industry has its own unique forcefield within The Forcefield of Business).

The Forcefield of Business is made up of inherited views, beliefs, attitudes, interpretations, standards, and norms that end up comprising the “reality” in which…

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Jeff WillmoreComment
How Your Relationship to the Future Profoundly Impacts Your Work and the Fulfillment of Your Intentions & Goals

Explore how your vision of the future profoundly impacts your work and fulfillment of goals. This blog delves into the evolutionary purpose of our brain to predict the future and how this shapes our decisions and actions. By examining Aristotelian and Heideggerian theories of time, you’ll understand how projecting the past into the future limits opportunities. Learn to create a new kind of future, unbounded by past constraints, and unlock your team's full potential for creativity and high performance. This insightful piece provides strategies and reflective questions to help you invent a future sourced from your deepest intentions and aspirations.

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Jeff Willmore
How to Create Business as a Game

What makes something a game?

Simply said, a game is created when something “over there” is more important than what is “over here.”  For example, in the game of basketball, “ball in hoop” is more important than “ball in hand.”  The important thing to notice is that there is nothing inherently important about “over there” – we make it up!

So the moment you determine that something “over there” is more important than what is “over here” – you’ve now created the game – get over there!

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Jeff Willmore
The Art of Quitting

By this point in life, most of us have learned (many times) the value of not quitting. This is important and critical to learn. Triumphing over discomfort, learning discipline and tenacity, and keeping your word in many forms are valuable and powerful practices to master.

I spent many years of my career dedicated to mastering this way of working and living.  I learned first-hand, that the value of quitting is equally important, especially given the forcefield of business (and life) leaves us feeling obligated to…

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Being a Creator in a Consumerist World

There is a phenomenon in the world of business and in life that you are probably being influenced by without your knowledge.  It’s called: BEING a consumer. 

So, what is a consumer?  The dictionary defines it as 1. A person who buys and uses up goods and 2. A living thing that must eat other organisms to obtain energy necessary for life.

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Jeff Willmore