The seven archetypes of entrepreneurs and how we define “real entrepreneurship” or “entrepreneurship by design.”

Shift your view of luck and finding extraordinary opportunities in hidden places.

In the Forcefield of Business, we can often find ourselves swayed by the hustle and grind culture. We invite you to consider that slowing down is the access to more creativity, productivity, and fulfillment. Here are our four principles for slowing down.

We propose that most commonly the “air we breathe” and the “water we swim in” in the business world is cordial hypocrisy. We borrowed this term from Dr. Fernando Flores - a renowned Chilean philosopher and entrepreneur known for his influential work in business management, organizational development, and the philosophy of communication and trust.

Very simply, cordial hypocrisy is the pretense of trust on top of distrust. It includes the overwhelming transactional, competitive, survival nature of much of the world of business. In such a world distrust often seems to be a necessary and smart move. Moreover, to pretend I'm not as distrustful as I actually am, is…

I invite you to consider that when you step into the world of business - either as an owner or employee - that you step into a forcefield. (The definition of forcefield: an invisible barrier of exerted strength.)

By its very nature, a forcefield is relentless, never-stopping, never-ending, insistent, AND most of all, invisible.

We call this The Forcefield of Business (and each industry has its own unique forcefield within The Forcefield of Business).

The Forcefield of Business is made up of inherited views, beliefs, attitudes, interpretations, standards, and norms that end up comprising the “reality” in which…